Beauty of Joseon Glow Serum: Propolis + Niacinamide 30ml
The glow serum inspired by Joseon Dynasty beauty secrets — and rated 4.9/5 by modern skin.
Beauty of Joseon's Glow Serum pairs two of K-beauty's most celebrated actives: 75% Propolis Extract — a natural antioxidant and anti-inflammatory harvested by bees — with 2% Niacinamide to refine, brighten and even out skin tone. Together, they hydrate deeply, calm redness, and give your complexion the kind of healthy, radiant glow that doesn't look like it needs explaining.
Formulated without fragrance, the texture is silky and absorbs effortlessly — layering beautifully with both lightweight and richer moisturisers.
Key benefits:
- 75% Propolis — antioxidant, anti-inflammatory, deeply hydrating
- Niacinamide 2% — visibly minimises pores and evens skin tone
- Silky texture that absorbs quickly without pilling
- Fragrance-free — ideal for reactive and sensitive skin
- Vegan-friendly, formulated with traditional hanbang botanicals
Rated 4.9/5. One of K-beauty's most reordered serums, with over 80% repurchase rate across Europe.
How to use: After toning, apply 2–3 drops across face and neck. Pat gently until absorbed. Use morning and evening. Always follow with SPF in the morning.
£17.50 includes UK VAT · Free standard delivery on orders over £25
Reviews
This serum gives my skin the most beautiful natural glow — not shiny, just genuinely healthy-looking. I've been using it for six weeks and my skin tone is noticeably more even. The propolis does something really special. It's become the step I never skip in my routine. Highly recommend to anyone after a radiance boost.
Been using this for a month and really like it. My skin feels hydrated and looks a little more glowy than usual. It's a nice everyday serum — nothing dramatic but consistent results. The formula is lightweight and works well under makeup. Would buy again and interested to see longer-term results.
As someone with very reactive skin I always struggle to find serums that don't cause a reaction. This is completely fragrance-free and my skin loves it. After two weeks I noticed my pores looked smaller and my overall complexion was brighter. The texture absorbs beautifully and layers well with everything.